All in Business

Everyone's a Boss (in the worst way)

Total autonomy.

Yea, that’s we want. No one to tell us what to do. Ever.

No one setting a bar or a deadline, no one telling us when to start and stop work, no one dangling a paycheck in front of our noses like a carrot on a stick beckoning the cart-pulling donkey ever forward yet forever out of reach.

“I wanna be my own boss!” we say. “I wanna set my own schedule! I wanna call my own shots! I wanna be free!”

Mmmm, a delicious series of sentiments. What a drag it truly is that this fabled “bosslessness” doesn’t exist…

Agency Structure: How to Build Lean, Scrappy, & Scalable Teams

Let us know if this sounds familiar: You dropped out of Art School, partnered with your best buddy and fellow creative renegade, and set out to build your very own lean and scrappy agency structure. You threw yourself into the market, dazzled prospects with fresh ideas and an edgy attitude, and quickly acquired a small book of clients. Both you and your renegade partner burn the midnight oil grinding out graphics, strategizing social campaigns and cutting video ‘till your eyes bleed.

Big Boy Business...and Big Boy Risk

Some of you know my story.

For those who don't, I'm a pathologically risk-averse, hyper-calculated, bootstrapper.

And I don't have much reason to depart from this approach; I've built two self-supporting businesses over the last 6 years without loans, outside (or inside) financial investments, and without missing a single paycheck each time I transitioned from day job to biz owner.

But, here's the thing…

The 5 Part Anatomy of a Business Experiment

Wouldn’t it be great to know if your business idea was going to work before you dripped a single drop of sweat into it?

Wouldn’t it be neat if there was a way to test business ideas in their early stages in such a way that you knew with absolute certainty that all the hard work in front of you was gonna be worth it?

That would be really helpful, right?

Here’s the thing:

There kind of is!